ADVERTISING (upper-intermediate)

Do you want to know some of the techniques used in advertising to catch our attention? Take a look at this video.

Now watch the following commercials. Which techniques does each one employ to be effective?

Here are some more ads. What do they have in common?

ADS (all levels)

ON A PLANE (all levels)

Watch this video and write what is going on. What are Bob's thoughts? He seems to be so pleased!

  

Listen to him now!

  

Poor Bob, he was having so much fun!

TEAM WORK

Here is a funny advertisement of a Belgian bus company. I bet you'll like it!

(the original advert has no words, except for those in the last images).
    
            

And here are some questions for you:

1. Can you name the animals in the video?
2. Could you tell the story? What happens in it?
3. What is the message?
4. What is your opinion?